Cisco's Organizational Structure and its Collaborative Approach to Decision Making

However, in the first decade of the new millennium, the industry Cisco operated in had changed drastically with the fast pace of technological change and consolidation in the industry. The challenge before Cisco was how to change its business processes so as to cater to the changing market. According to John T. Chambers (Chambers), the Chairman and CEO of Cisco, "The future's about, how do you add intelligence to that plumbing? And how do you do it architecturally from a technology point of view, going from any device to any content over any combination of networks and data, voice, video? Sounds simple; really complex with security and predictability. But how do you change the business process?"⁶...